Random Colour Animal is a creative agency, specialising in brand marketing and communications. We create, grow and evolve brands to build strong lasting relationships with people across all touchpoints in the customer journey.
Random Colour Animal is a creative design studio specialising in brand strategy, identity creation, digital UX/UI and design execution. We understand that design projects are driven by the need to better appeal to customers and stakeholders – and to create competitive advantage. Achieving greater engagement and affinity leads to an uptake in commercial success, and a bigger share of the market. And that’s always our starting point.
We grow engagement with design and content that motivates people to think, feel, connect and engage with products and services. We map brand experiences visually – identifying, creating and optimising touchpoints and channels with the right creative assets and digital interactions. We consider design execution in the context of single and multi-market appeal – and strategically develop a creative language with the fluidity to be localised across the globe. We believe everything design-related should demonstrate purpose, authenticity and actively demonstrate what you stand for to partners, colleagues, customers, peers, investors, the media…
The first and fundamental phase of research and discovery enables us to find what makes you different, brilliant, extraordinary… and understand your goals, commercial success markers, audience needs (pain points, opportunities and competitive advantage) in context. We then build and evolve brand identities from the ground-up – as well as aligning to commercial appeal and target audience needs.
The portfolio of assets we typically create to accompany our brand projects elevate customer experience span the full marketing suite. Brochure websites; explainer videos, motion graphics and infographics; campaign landing pages; sales, product, pitch and investor decks; digital brochures and virtual events, branded physical spaces and packaging.
We apply brand design to a wide range of digital experiences; from simple marketing sites or internal services to full e-commerce platforms, products and services. We have completed many UX/UI projects for global clients who need to know their customer journeys are both fully on brand and optimised for customer type, channel and application.
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