Biddable Solutions Adds To Its Client Roster

Online advertising specialists, Biddable Solutions have added to their client roster by partnering with Bristol-based live media and events company, Nexus Mediacom.

Located in Innovation Martlesham's Columba House, Biddable Solutions are a Google Partner and provide efficient, effective and affordable solutions across a host of online advertising platforms including Google AdWords, Microsoft BingAds, social media and a number of display networks.

The company believes the best way to drive better results for its clients is to be fully integrated with their operations. This approach helps the agency to provide intelligent solutions based on the strength of their client’s offering and position within their marketplace.

In this instance, James Giles, founder, Biddable Solutions and his team run highly-targeted paid search, display and remarketing activities to help promote individual events and exhibitions managed by Nexus Mediacom, ensuring maximum online exposure and creating a genuine buzz around each specialised event. Their conferences and exhibitions help industries to network and connect, fostering innovation and thought leadership.

Some of the leading events they run include:

• AI Tech World – dedicated to the impact of Artificial Intelligence on enterprise
• Smart Summit London – Europe’s leading Internet of Things and Intelligent Connected Living event
• Blockchain Summit London – dedicated to the impact of Blockchain technology on industry
• VR World – Europe’s biggest virtual, augmented and mixed reality event for business

Mark Johnstone, managing director, Nexus Mediacom, said: “In an ever more competitive marketplace, audience quality is critical for an event to prosper.

“Through our work with Biddable Solutions, we have been able to target an exact audience profile and have experienced record numbers of attendees to our industry-leading shows.

“Our partnership has been key to delivering repeatedly high satisfaction rates amongst our event partners.”

Events managed by Nexus Mediacom occur in all four corners of the globe, addressing the world’s leading and rapidly emerging trends and markets. Biddable Solutions combines their client’s years of experience of hosting market leading shows with their very own expertise of contextual, placement, behavioural and demographic targeting to deliver a genuine return on investment using the client’s pre-event online advertising budget.

James said of the partnership: “Nexus Mediacom understand their business, industry and customers extremely well and we have integrated into their business smoothly.

“Their clear business strategy and our online advertising expertise has meant campaign performance has exceeded expectations.”