Innovation Martlesham was delighted to welcome Simon Isaac, Founder of Capsule Marketing as the guest speaker of the August IM breakfast webinar. Simon spoke on the topic of "What businesses find most challenging about creating video content and how to overcome it”
83% of businesses would create more video content if there were no obstacles like time, resources, and budget. We're always hearing how important video is to marketing and PR, with 78% of people watching video content online every week, and 55% viewing this type of content every day. (Source: HubSpot)
In this webinar, Simon gave his top takeaways on how to get your video content right for your business in the most straightforward way. He shared his secret formula to deliver a stellar video interview to camera - one of the main things people find challenging when it comes to being there in front of the camera, on the day.
Simon and his team at Capsule have been producing video content within tech, mobility and health for over ten years with organisations including the NHS, Ford, AVL Drivetrain, Vontier, DP World and Suffolk & Norfolk Unlimited.