New Courses for 2024 Delivered by CW

Published: November 28, 2023 in

Cambridge Wireless (a member of Innovation Martlesham) is delighted to announce our new training programme for 2024: CW Academy. This series of 1-day and 2-day training courses is led by world-class specialists who will help you to achieve your business goals.

Kick-start your January with our product marketing and customer research courses, led by Collette Johnson, a world-leading product marketeer with more than 20 years’ experience in the field.

Moving on to February, we have a half-day training course focused on developing a sustainable supply chain and becoming a sustainable supplier, brought to you in collaboration with Planet Mark, specialists in sustainability certification and achieving net zero.

January Marketing Courses, taking place at The Bradfield Centre, Cambridge Science Park:

30.01.24: ‘Product Marketing Essentials’ - This course will take a product-led approach through lectures, case studies and hands-on group work. We will take you through methodologies to help you understand your customer with persona and jobs-to-be-done frameworks, we’ll look at developing your positioning and messaging and how to develop this over your product lifecycle, and, lastly, we’ll briefly look at your go-to market and product launch.

31.01.24: 'Customer Research Fundamentals' - Customer research is key to product success, yet it’s an area that’s new for even the most experienced person. This course will take you through the different research options and how to approach them. It will also provide you with frameworks and templates to take home and utilise for your business.

Please note we are also offering a special discounted rate for attending both days - 30 & 31 Jan.

February Sustainability Course, taking place at the Marks & Clerk offices on Mill Road, Cambridge:

14.02.24: ‘Developing a Sustainable Supply Chain & Becoming a Sustainable Supplier' - This 3-hour afternoon workshop is a must for all businesses seeking to become more sustainable. The workshop will be delivered through a combination of presentations, case study analysis and roundtable discussion. All attendees will receive an information pack and toolkit of useful links and resources to take home.

To find out more, make a booking and take advantage of our Members’ discounted rates AND early bird discount CLICK HERE.

With future sessions to be announced shortly, please don’t hesitate to contact us to find out how CW Academy can support you, and your business training needs in 2024.

CW is the leading international community for companies involved in the research, development and application of wireless and mobile, internet, semiconductor and software technologies.




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