Nicky in conversation with ... Andrew McCulloch the CEO, Minima

When developing a new product in any sector,  thought needs to be given to its industrial design. This requires expertise in new product development as well as access to prototyping facilities. My guest is Andrew McCulloch the CEO of IM company Minima who has lots of experience of industrial design and in this podcast ...

• gives an overview of Minima and what they do
• explains what Design and Innovation Thinking is and gives some examples
• gives insights into trends in design

If you'd like to contact Andrew please email him   a.mcculloch@minima.co.uk