Augmented Reality (AR) is technology that superimposes a computer-generated image on a user's view of the real world, thus providing combined experiences of both real and virtual worlds. So, what does this mean in practice and how does it add value to how we perceive the world around us ?
In this podcast James shares with Nicky, head of IM
• Some background to how UrbanXR started and what the company specialise in
• Some examples of the world scale augmented reality projects delivered by UrbanXR
• What’s next for UrbanXR given a widespread adoption of AR into everyday lives exits
Want to know more ? James would love to hear from you, or visit some of the see the links below
Ipswich project
BT project
Company page link on the IM website
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