Nicky In conversation With .... Neil Sowerby, Sales Director, Subex

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How can businesses leverage augmented analytics platforms such as Subex's HyperSense to quickly turn data into actionable insights.

Augmented Analytics is a revolutionary technology that uses Machine Learning and Artificial Intelligence to assist with data preparation and insight generation. The technology is changing the way enterprises explore and analyze data. The global augmented analytics market is estimated to reach $25 Billion by 2026.

In this podcast, Nicky chats with Neil to understand how businesses leverage augmented analytics platforms such as Subex's HyperSense to quickly turn data into actionable insights.

Neil explains how augmented analytics automates and accelerates the data to insights journey, enabling companies to solve difficult problems and build an incredible customer experience.

No-code AI platforms like HyperSense democratize Data Analytics and AI across the organization, empowering business users, domain experts, and data scientists to automate the entire data management journey and focus more on value creation. The platform significantly reduces time to action and can be used in several high-value use cases such as customer churn prediction, revenue forecast, fraud detection, and network optimization.

If you are interested in a free trial of the HyperSense Augmented Analytics platform please reach out to Neil directly on

Check out this content to know more about the role of augmented analytics in driving profitable decisions for CIOs

Click here to listen to the first podcast between Nicky and Neil talking about IoT.

Neil Sowerby has been involved in technically challenging industries, presenting high commercial value solutions for over 25 years. For that last 17 years he has been leveraging his experiences working for global organisations to engage enterprises in targeted verticals across EMEA. His wealth of knowledge in the customer analytics domain along with a worldwide network of contacts means he has presented in conferences across Europe, Central Asia and Africa on analytics and data management solutions for customer centric enterprises. Neil has participated in a number of global forums in these domains and is passionate about eliminating risk whilst maximising business value in the connected world.


About Subex

Subex is a pioneer in the space of Digital Trust, providing solutions for 75% of the world’s top 50 telcos. Founded in 1992, the year when the video-telephone was launched, we have been part of the evolution of mobile technology. Today, we are consultants to global telecom carriers for operational excellence and business transformation by driving new revenue models, enhancing the customer experience and optimizing the enterprise.

To view the Subex Corporate Brochure click here

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