In this latest podcast Nicky explores with Andy how content and immersive applications are changing the way TV is being presented to viewers especially in the area of sport. Andy explains how the traditional way sport is presented on TV combines vision, sound and captions all into one experience but with no choice. However his area of research is to split these three content streams into individual streams and then allow the viewer to personalise their viewing by selecting what is presented by each stream. This is then combined to deliver a truly personalised viewing experience.
As Andy says - ' it's just like being there ! '