"The Democratisation Of AI" by Rainbird

Published: May 11, 2021 in ,

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Innovation Martlesham (IM) was delighted that James Duez, CEO and co-founder of leading intelligent automation company and IM member Rainbird, gave our May 2021 Breakfast Webinar.

In the webinar, James spoke about artificial intelligence (AI) and intelligent automation (IA) technologies, which are rapidly becoming democratised and putting business leaders in the driving seat.

“Tools have been gradually been democratised to the point where businesses can take advantage of them,” James said.

“There is a proliferation of no-code and low-code tools that have taken these capabilities around AI away from the academic lab to the IT lab and data scientists, and now into the hands of business people. This matters because when technical people and business people work together to develop a solution, stuff can get lost in translation."

James discussed common misconceptions that arise when businesses embark on machine learning projects: many businesses do not realise the full extent of the challenge involved in creating successful pipelines that allow for transparent automation of processes.

“Machine learning technology is an analysis technology, not an automation technology… It still requires a human on the end of the process to apply judgement.”

James also spoke of new intelligent automation tools that are allowing businesses to do three things every business wants: increase efficiency, improve customer experiences and create new revenue streams, all while remaining transparent.

To watch the event again please visit the IM YouTube channel or to hear more from James in conversation with Nicky Daniels, Head of Innovation Martlesham, click here.

If you’d like to know more about Rainbird, please contact engage@rainbird.ai


James Duez is a technologist, entrepreneur and the co-founder and CEO of Rainbird, a leading intelligent automation scale-up.

James has nearly 30 years of experience building highly successful and disruptive tech companies as well as leading strategy and operations, software engineering and business development functions in several industries. Bringing an astute focus to sustainable growth, James has helped some of the world’s largest organisations—including global retail banks, Big Four accounting firms and the NHS—transform growth and operations through exponential technology adoption.

Recognised as a committed and results-driven leader, James is one of Grant Thornton’s “Faces of a Vibrant Economy” and a member of US entrepreneur, investor and executive group “Abundance 360”. He has also been entrusted to advise state departments, including the UK Ministry of Defence and the US Department of Defense.


About Rainbird

Rainbird is an intelligent automation platform that lets you automate complex decision-making, at scale. Rainbird’s automated decisions are typically 100x faster and 25% more accurate, while being fully explainable.

The Rainbird platform has two main parts: the studio (a no-code visual editor for modelling the decision-making processes of experts) and the inference engine (which uses the models created in the studio to automate decision making, at scale).





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